Mr. Tran Cong Quynh Lan
Deputy Director General
Vietnam Joint Stock Commercial Bank for
Digital tranformation to improve customer experience
Mr. Tran Cong Quynh Lan is Deputy General Director, Chief
Information Officer cum Chief Digital Officer of VietinBank,
driving the bank’s IT division. Prior to his current role, Lan has
12 years of IT experience with OCBC Bank (Singapore), group
O&T - Consumer Banking as the role of Vice President.
Lan spent over 5 years from 2012 to 2017 to lead the technology
transformation in VietinBank. Launching 15 strategic IT
projects in which the most significant and challenging component
of the transformation was the core banking replacement.
This project has been recognized as the best core banking initiative
application/ programme in Asia by The Asian Banker,
2018. Along with core banking system, VietinBank implemented
other projects including a new trade finance system, data
warehouse, internet and mobile system, general ledger, LOS,
new branch system and SOA platform. The transformation has
yielded significant benefits including reduced operational
costs, reduced processing time and reduced product development
time by 75%.
VietinBank would like to share experience and some initivatives in VietinBank’s digital transformation in retail banking. One purpose of digital transformation in Vietinbank is to improve customer experience: bringing customer to the center of all activities, launching creative products & services and making new experience for customer. Moreover, based on new technology such as API…, VietiBank is providing its products and services in new distribution channel - the partner channel. Therefore, VietinBank’s customers can choose the best way to utilize services.